Rabbi Menken is a veteran analyst of the global Jewish scene. Project Genesis has helped with the hosting of Jewish World Review since its inception, and Yaakov Menken has contributed articles to JWR on tolerance, the value of life, the risks of the Internet (which also appeared elsewhere) and other topics.
Rabbi Yaakov Menken has been called a 'visionary' in the field of Jewish Outreach. Project Genesis supports outreach organizations worldwide, while operating Torah.org, the Internet's premier Jewish learning web site. Both Yaakov Menken and his organization maintain open communication with Jews at all levels of learning and education, and Project Genesis is endorsed by Jewish leaders from across the Jewish spectrum.
Yaakov Menken joined Rabbi Yitzchok Adlerstein, of the Simon Wiesenthal Center, in creating Cross-Currents, a journal of traditional Jewish thought, in late 2004. This award-winning web log, or blog, features ten recognized, outstanding Orthodox rabbis and teachers. The name Cross-Currents reflects, in Rav Adlerstein's words, the aspiration "to expose the intersection between two currents: the timeless flow of authentic Torah thought, and the ebb and tide of current affairs."
Rabbi Menken is also the founder and CEO of Capalon Communications, Inc., which offers commercial telephone, data and design services. Through Capalon, Project Genesis is able to tap into a growing pool of talented Internet professionals, who grow their skills on a commercial level while applying their talents to Project Genesis and Jewish outreach.
Rabbi Yaakov Menken is the author of a recent book in the "Everything" series from Adams Media; The Everything Torah Book is a general introduction to Torah beliefs, philosophy, and history, with a generous mix of Torah thoughts originally published on Torah.org.