In the fast paced world in which we live, â€œnewâ€? seems to suggest â€œbetterâ€?. As we are the advertisement for â€œfrumkeitâ€?, we need to be aware of how we market ourselves. How can we fine-tune the inner and outer balance, thereby â€œprojectingâ€? who we are? This session will provide us with a strategy that will assist us in speaking the language of our audience while strengthening our true inner-self.