Convention 2012
Yaakov Goldman has a message for Kiruv organizations: Market or Die. Yaakov knows: he’s created killer marketing promotions for some of the world’s best known brands, including Haagen-Dazs, IBM, and Nestle-Purina. In a lively double session at the 2012 AJOP Convention in Stamford, CT, Yaakov turns his attention and expertise to the needs of Kiruv organizations.
